I watch Seinfeld reruns almost everyday. The show is just so brilliant that I never grow tired of it. I have noticed the most common theme in the self proclaimed 'show about nothing' was indeed about something….and that is fashion and clothing.
You'd be challenged to find another sitcom that has so much focus on everyday fashion and style. The obvious candidates don't even come close: think Designing Women, Ugly Betty, Absolutely Fabulous, or Just Shoot Me.
So what makes Seinfeld the number one fashion sitcom of all time? A personal fave is when Elaine's boyfriend David Puddy walks into Monks Diner donning a Man-Fur in 'The Reverse Peephole.' That episode begins with the outlandish coat and moves on to the even more horrific 8-Ball jacket. In the episode 'The Seven', half of the air time was dedicated to Christie, Jerry's flavor of the week that wears the same black and white dress for every occasion.
I also love how Seinfeld explored the world of sizing. Who can forget Jerry changing the tag of his jeans so they are a size 31 instead of a 32 in 'The Sponge?' Could that have been the beginning of the vanity sizing epidemic we are currently experiencing? In 'The Apology' Jason Hanke was worried that Georges' rather bulbous head would stretch out the neck hole in his finely knit sweater. George miscalculates big time in 'The Chaperone' when he outfits the entire New York Yankees in cotton uniforms-only to have them predictably shrink.
There were bras for men, as the elder Costanza modeled in 'The Doorman.' The Mansierre was meant to be worn under the clothes, a concept that the character Sue Ellen Miskey failed to understand when she wore her bra as a top in 'The Caddy.' Of course we all found out that George's bra knowledge was limited during his job interview with Farkus in 'The Sniffing Accountant'….(You got the A…the B Cup…..and of course D which is the largest)
And of course we couldn't overlook the entire J. Peterman clothing catalog and the flowing prose that was used to describe the merchandise.
There are hundreds more examples, such as: raincoats; dry cleaning; swishy suits; mannequins that look like Elaine, puffy shirts, etc. Got your own favorite Seinfeld fashion moments? Share them in the Comments!
credit: thanks to the Seinfeld Lists for filling in the bits and pieces of my memory with their elaborate site full of scripts.
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