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Seinfeld: The Show About Clothing

I watch Seinfeld reruns almost everyday. The show is just so brilliant that I never grow tired of it. I have noticed the most common theme in the self proclaimed 'show about nothing' was indeed about something….and that is fashion and clothing.

PuffyYou'd be challenged to find another sitcom that has so much focus on everyday fashion and style. The obvious candidates don't even come close: think Designing Women, Ugly Betty, Absolutely Fabulous, or Just Shoot Me.

So what makes Seinfeld the number one fashion sitcom of all time? A personal fave is when Elaine's boyfriend David Puddy walks into Monks Diner donning a Man-Fur in 'The Reverse Peephole.' That episode begins with the outlandish coat and moves on to the even more horrific 8-Ball jacket. In the episode 'The Seven', half of the air time was dedicated to Christie, Jerry's flavor of the week that wears the same black and white dress for every occasion.Kramer

I also love how Seinfeld explored the world of sizing. Who can forget Jerry changing the tag of his jeans so they are a size 31 instead of a 32 in 'The Sponge?' Could that have been the beginning of the vanity sizing epidemic we are currently experiencing? In 'The Apology' Jason Hanke was worried that Georges' rather bulbous head would stretch out the neck hole in his finely knit sweater. George miscalculates big time in 'The Chaperone' when he outfits the entire New York Yankees in cotton uniforms-only to have them predictably shrink.

Urban Sombero There were bras for men, as the elder Costanza modeled in 'The Doorman.' The  Mansierre was meant to be worn under the clothes, a concept that the character  Sue Ellen Miskey failed to understand when she wore her bra as a top in 'The Caddy.' Of course we all found out that George's bra knowledge was limited during his job interview with Farkus in 'The Sniffing Accountant'….(You got the A…the B Cup…..and of course D which is the largest)

And of course we couldn't overlook the entire J. Peterman clothing catalog and the flowing prose that was used to describe the merchandise.

There are hundreds more examples, such as: raincoats; dry cleaning; swishy suits; mannequins that look like Elaine, puffy shirts, etc.  Got your own favorite Seinfeld fashion moments? Share them in the Comments!

T-Shirts, Get Yer T-Shirts!

credit: thanks to the Seinfeld Lists for filling in the bits and pieces of my memory with their elaborate site full of scripts.

Popularity: 38% [?]


DecaturHeel said,

September 13, 2007 @ 1:55 pm

Let’s not forget the dress that Elaine bought that made her arms look like “something hanging in the window of a kosher deli,” as George so memorably put it. (She blamed the store’s mirrors.)

Speaking of Seinfeld fashions, there’s plenty of stuff on view at …fun stuff for Seinfans, especially with Festivus fast approaching!


Amanda said,

September 13, 2007 @ 5:40 pm


the hipster site has to be one of the most creative Seinfeld merchandise sites I’ve seen, thanks for the tip!



Elana said,

October 25, 2007 @ 6:40 pm

Funny! I never thought of Seinfeld as fashion inspiration or trendsetters, but I gotta say, Elaine started the Gwen-bump hairstyle way back when….it all comes back full circle, huh? Great coverage!


What is your vintage size? « Vintage Violet said,

March 4, 2008 @ 4:30 am

[…] Anyone would feel better fitting into a smaller size. Even Jerry Seinfeld scratched the size 32 on the back of his jeans and wrote 31. Regardless, I really just prefer to find a size that fits. This is extremely hard when ordering vintage over the internet. Most of the time sellers provide measurements, which is a big help, but often internet vintage buying is based on a wild guess. […]


paul said,

January 20, 2010 @ 3:41 pm

Don’t forget the puffy shirt!


gucci bags said,

June 13, 2010 @ 2:51 am

This is soooooooooo cool. I can’t wait to play around with it.


G. Maj said,

November 15, 2011 @ 10:27 pm

You forgot to mention that the entire series begins with Jerry and George discussing the placement of buttons on men’s shirts. With that said, I never thought about the show in this - ahem - “fashion.” This article has definitely changed the way I watch from now on as I look for more references to clothing.

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