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The Devil Wears Old Navy


It's the hottest marketing term in consumerism today as every industry is going "green" - from automobiles to household cleaning products. So of course clothing and fashion markets are bound to follow suit. Several events such as Seattle's Green Fashion Week are springing up all over the country to promote new lines of conscious wears.

These events stand up against synthetic fibers and labor intensive sweat shops. But they fail to address the real problem in sustainable attire, and that is disposable clothing. I consider disposable clothing anything that you would rather throw away then repair, donate, or use as a hand me down.  The piles of these disposable clothes not only cause problems in landfills when they reach the end of their useful lives, but created harmful carbon emissions during their factory incubated production.

Retailers that sell these disposable clothes such as Old Navy, Wal Mart and Target are just simply reseting all the carbon offsetting that their consumers are dedicated too.  Cheap t-shirts that cost less than a cup of coffee and muffin are bound to be worn several times and then tossed in the trash.  $20 cargo pants will be discarded as soon as the fashion trends change towards the next best thing.

The key to sustaining a plan for green clothing is two-fold. First, insist on purchasing good quality durable clothes that will last, and donate them to others when you are ready to move one. Secondly, find alternative uses for clothing that will offset other disposable industries, such as making your own Swiffer Cleaning Pads. 

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The Devil Wears Old Navy | said,

November 28, 2008 @ 9:27 am

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